Why Action is BS

560 315 Aaron Sansoni

Everyone wants to be successful, but few actually achieve what they set out to. Why is that?

Commonly, those looking for success have a misconception about what it takes to really succeed. Most people think that they need to keep themselves busy with action, even when it is not moving them in any particular direction.

The truth is, action is BS. Yes, it’s BS.

Think about it. You’re busier now than you’ve ever been in your life, right? Every moment of downtime you’re filling up with activity. But just being busy isn’t going to get you to the life that you want. If you keep filling up your time with ordinary action, in a few years you’ll find that your life hasn’t improved at all and you wasted time and effort toward nothing. You’ll be no closer to success than when you started.

The only way you’ll be truly successful is to take massive and immediate action. Ordinary action is meaningless compared to this dynamic duo. Ordinary action keeps you busy and distracted, but focused, intentional, and aggressive action is essential.

Massive and immediate action (MAIA) is something that is critical to your success. It isn’t something that “might” lead you to success. MAIA is something that will absolutely help you succeed. Ask yourself, “What is critical for me to be successful right this moment?” Don’t answer the question with something that will make you successful in the future. Think about what will make you successful right now.  

After you have your answer, you can’t procrastinate. The “immediate” part of MAIA means you don’t allow your brain a chance to talk you out of what you need to do. You don’t take time to think about it. You can’t put it on a to-do list and do it later.

Your brain is designed to protect you. Your brain thinks change is risky, and you’re better off staying where you are, so it tries to protect you by not allowing you to change. When you start thinking about something should do, it only takes about 4 or 5 seconds until your brain starts coming up with excuses about why you shouldn’t. Your brain is trying to sabotage you!

The “massive part” of MAIA means that you don’t do just do a little bit of what will make you successful. Do ten times the amount of action that you think you really need to do. A little bit of action will never get you where you want to be. You need massive action!

If you want to change your life, remember action is BS. You’re too busy for BS. You don’t need ordinary action. You don’t need to be busy. You need to take massive and immediate action.

Go after what you want personally and in your business. If you take MAIA, there’s no reason you can’t achieve your goals and create the life you really want.

Aaron Sansoni - Fear Header

Changing The Way You Think About Fear

560 315 Aaron Sansoni

Fear is universal. Every single person on this planet feels it in some way or another, and it’s not uncommon for fear to be the reason we choose not to succeed. Yes, you read that correctly. We choose not to succeed when we are afraid. We let something as fundamental as fear hold us back from achieving our goals and realizing our dreams. But it doesn’t have to be that way. What if we changed the way we think about fear?

For most of us, fear is an enigma. So much so that some of us don’t even know what our actual fears are…we just know that they terrify us. It is imperative that we make a conscious decision to break through those fears regardless of their nature. We need to break through our fears of failure, success, change, standing out, or being noticed. We have to make the conscious decision to move past them and some of us need to do it more than once.

Fear doesn’t go away. It’s human nature to feel it. So, while we might be able to suppress it, it’s nearly impossible to eliminate altogether. It returns when we least expect it and it’s our job as aspiring entrepreneurs to relearn the fears that cripple us and break through them time and time again. The best way to do that is to start failing.

There are so many would-be business owners out there that are so afraid of failing that they refuse to start trying in the first place. They constantly sit and wait for the perfect, risk-free opportunity to present itself. I’ll tell you what. That’s never going to happen. The only way you are going to break through your fears and succeed at running a business is to fail first. Once you’ve spent some time not succeeding, you’ll know exactly what it takes to reverse the trend. You need to start screwing up!

Being fearless means jumping in when you don’t necessarily know the outcome. Being fearless means getting it wrong a few times so that you know how to get it right. Learn to let your fears motivate you. Understand them and regear them if necessary, then use them to your advantage. Stop letting your fears control your decision-making process. Set out on your mission to start failing. Because it’s only when you control your fears and learn how to fail a few times that you’ll learn how to succeed.