Lessons

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Why You Shouldn’t Aim For Happy Clients

560 315 Aaron Sansoni

Some time ago, I was a keynote speaker at a conference that focused on creating happy clients. Obviously, given what I do and how I do it, many people believe that I have a lot to say about that particular topic and the reality is that yes, I do. It may not, however, be what most people want to hear.

I firmly believe that you shouldn’t aim to create happy clients when running your business. Imagine the surprise on the conference attendees face when I said that! It’s certainly not a popular opinion, but I strongly believe it’s an accurate one. You shouldn’t aim for happy clients. You should aim higher. You should aim for tribe members.

What are Tribe Members

Tribe members are individuals that have worked with you and are fully committed to what you do and the way that you get it done. They will do anything for you and they aren’t afraid to tell others about how much they love you and your company. In fact, “not afraid” is perhaps too weak of an impression. They love telling other people about your company and look for opportunities to do so!  

These are the kind of customers you want to create. These are the ones that will provide the most value over time.

Where to Find Tribe Members

Tribe members are created based on great relationships. You build tribe members. You don’t find or create them. It’s a long process, but I promise it is totally worth it to have a group of individuals that you love and that love you when it comes to your business.

The reality of running a business means that tribe members are much more difficult to nurture than happy clients — a fact that is compounded when you take your business to scale. Odds are that, when operating on a large scale, you won’t just have happy clients…you’ll have unhappy clients as well. It’s inevitable. ‘

The key is identifying which of your current clients have tribe potential. Do you have clients that seem ecstatic about an interaction? Beyond happy? Over the moon, perhaps? These are great indicators that you’ve identified a tribe member early on. Nurture these people by going above and beyond for them in return.

In fact, there are four (4) things you can do every single day that will help you create the perfect environment to nurture tribe members. I cover these steps and so much more in my Empire Mastery Course. Visit AaronSansoni.com for more information!

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3 Things I Learned On My Sales Journey

560 315 Aaron Sansoni

One of my favorite things that I get to do is teach people. I am obsessed with education for myself and I truly love being able to educate others in a way that is going to help them succeed. What’s interesting, however, is that I didn’t always know that helping others and teaching people was a passion of mine. It was something that I learned when I first started out on my own sales journey.

In fact, I learned a lot of things when I first got into sales. Some were personal lessons but others were shareable. They were things I could teach. Here are the 5 things I learned on my own sales journey.

If you have a product or service, you have an obligation to learn how to sell that product or service.

When you’re relying on a particular product or service as the livelihood of your business and source of income, you are absolutely required to learn how to sell that product or service. If you don’t know how to sell it you will never be successful. Why? If you don’t know how to sell it then you don’t see the value in it. And if you don’t see the value in it, why should others?

If you can’t sell, you’re not in business.

You can be good at your craft…excellent at your craft even, but it will do you no good unless you know how to articulate the value you can provide to other people. You may understand that your product or service has the potential to save lives or save money or make life easier, but your customers can’t know that unless you tell them. What’s more? You need to be able to tell them in such a way that you solve their problems. If you can’t do that, then they don’t buy. If they don’ buy, then you’re not in business.

Sales can be taught.

Believe it or not, you don’t have to be born to sell. You can learn sales. As long as you understand what it is that you’re in business to do, and you have a strong desire to succeed, then you can learn how to be good at sales. It’s not a weird, mysterious process that takes place in the shadows or behind closed doors. It’s a concept you can learn with a little time and a lot of effort.

There are undoubtedly so many other things I learned on my sales journey and I doubt that I can communicate all of them in the form of a digestible blog post. These are merely three lessons that stood out from the early stages of my career. You can find out more about my journey (and how to start your own sales journey) by picking up my book, attending one of my mastery classes, or following me on social media!