Goals

Aaron Sansoni - Why You Shouldn't Aim For Happy Clients Header

Why You Shouldn’t Aim For Happy Clients

560 315 Aaron Sansoni

Some time ago, I was a keynote speaker at a conference that focused on creating happy clients. Obviously, given what I do and how I do it, many people believe that I have a lot to say about that particular topic and the reality is that yes, I do. It may not, however, be what most people want to hear.

I firmly believe that you shouldn’t aim to create happy clients when running your business. Imagine the surprise on the conference attendees face when I said that! It’s certainly not a popular opinion, but I strongly believe it’s an accurate one. You shouldn’t aim for happy clients. You should aim higher. You should aim for tribe members.

What are Tribe Members

Tribe members are individuals that have worked with you and are fully committed to what you do and the way that you get it done. They will do anything for you and they aren’t afraid to tell others about how much they love you and your company. In fact, “not afraid” is perhaps too weak of an impression. They love telling other people about your company and look for opportunities to do so!  

These are the kind of customers you want to create. These are the ones that will provide the most value over time.

Where to Find Tribe Members

Tribe members are created based on great relationships. You build tribe members. You don’t find or create them. It’s a long process, but I promise it is totally worth it to have a group of individuals that you love and that love you when it comes to your business.

The reality of running a business means that tribe members are much more difficult to nurture than happy clients — a fact that is compounded when you take your business to scale. Odds are that, when operating on a large scale, you won’t just have happy clients…you’ll have unhappy clients as well. It’s inevitable. ‘

The key is identifying which of your current clients have tribe potential. Do you have clients that seem ecstatic about an interaction? Beyond happy? Over the moon, perhaps? These are great indicators that you’ve identified a tribe member early on. Nurture these people by going above and beyond for them in return.

In fact, there are four (4) things you can do every single day that will help you create the perfect environment to nurture tribe members. I cover these steps and so much more in my Empire Mastery Course. Visit AaronSansoni.com for more information!

Aaron Sansoni - Find The Why Behind your goals

Have You Found The Why Behind Your Goals?

560 315 Aaron Sansoni

People come to me all the time and say, “Aaron I need to improve my sales. I need to make more money!”They are certain that they need additional revenue to achieve their goals, but do you know what? Most of them don’t even know what their goals are.

They don’t know their why. In fact, their why is almost always something like “successful businesses bring in a lot of money.” Which is true! But why do they care?

If you are going to succeed in sales, and then by consequence succeed in business, you absolutely need a reason to want to succeed. You need a goal. Actually, you need several goals. If you are going to succeed you need to nail down all of the reasons you don’t want to fail. All of them. And then you need to be certain about them.

Uncertainty in your desire to achieve your own goals can only lead to negative consequences in the future. Any time you face a setback you run the risk of deciding that pushing forward is not worth the effort. You run the risk of turning your setback into a failure. It’s that certainty that is going to propel you forward when things get tough. You don’t just think you’d like to earn more money so you can send your children to a better school. You know that you want to send them to a better school. It’s one of your whys.

So how do you go about defining your whys? It’s actually easier than you think. First, separate your thoughts into two categories: big whys and little whys. Tackle them one at a time. For each category all you need to do is ask yourself the following questions:

  • What do you want?
  • Why are you here?
  • Are you sure?

It’s that simple as long as you are honest and specific in the way you answer the questions. Don’t just say you want to pay off your mortgage. Think about when you want to pay it off. This year? In five years? What happens when you pay it off? Take enough time to clearly define your “whats” and they will lead you to your why.

One final note. It is imperative that you don’t skip that last question. It’s perhaps the toughest of the three to answer but it is the one that will drive your certainty going forward. When you come to me and you say, “Aaron I need to improve my sales. I need to make more money” and I ask you why…it’s this question that enables you to answer me without hesitation. Without uncertainty. It’s the cement behind your why.